The launch of "A Travers la Voilette" by Isabey in 1925 coincided with a fascinating period in history. The 1920s, often referred to as the "Roaring Twenties," were characterized by significant cultural shifts, particularly in fashion, art, and societal norms. This was the era of flappers, jazz, Art Deco, and the emancipation of women.
The choice of the name "Through the Veil" likely reflects the spirit of this time period. The term "veil" carries a symbolic weight, suggesting mystery, allure, and a sense of hidden depths waiting to be explored. In the context of the 1920s, it could evoke the idea of breaking free from traditional constraints and societal norms, peeling back the layers to reveal new possibilities and experiences.
While the name "Through the Veil" doesn't explicitly mention bridal veils, it could still be interpreted in that context. The 1920s witnessed significant changes in wedding attire and customs, with bridal fashion reflecting the more liberated spirit of the era. The use of the veil motif on the presentation box and bottle further reinforces the idea of unveiling something new, perhaps symbolizing the journey into a world of luxury, sensuality, and sophistication that the perfume promises to offer.
Overall, "Through the Veil" captures the essence of the 1920s zeitgeist, with its blend of mystique, modernity, and a hint of romance.
