L'Ambre de Carthage by Isabey, launched in 1924, was introduced during the Roaring Twenties, a fascinating and transitional period characterized by dramatic social and cultural changes, economic prosperity, and a break from traditional norms, particularly in Western countries. This era saw the rise of jazz music, flapper fashion, and significant advancements in art, literature, and technology. Women's roles in society were evolving, with greater emphasis on independence and self-expression following World War I. Perfumes became an essential accessory, reflecting the modern woman's identity and style.
The perfume, created by Jean Jacques, drew inspiration from the ancient city of Carthage, located in modern-day Tunisia. Carthage was a prominent and influential civilization in the ancient Mediterranean, known for its wealth, culture, and historical significance. Founded by the Phoenicians in the 9th century BCE, Carthage grew to become a powerful city-state with a vast trading empire that stretched across the Mediterranean. Its strategic location made it a center of commerce and culture, renowned for its luxury goods, advanced architecture, and complex social structures. The name "L'Ambre de Carthage" evokes this rich and exotic heritage, aiming to capture the essence of ancient opulence and mystery.
