Gardenia by Isabey c1926

Gardenia by Isabey: launched in 1926. The perfume was created by Jean Jacques.

Le Parfum de Sacha Guitry c1929

The launch of "Le Parfum de Sacha Guitry" by Isabey in 1929 occurred during a fascinating time in history marked by the Roaring Twenties transitioning into the Great Depression. This era was characterized by significant social and cultural shifts, particularly in the realms of art, fashion, and entertainment.

Sacha Guitry, the muse for this perfume, was a prominent figure in the artistic and theatrical circles of the time. As an actor, playwright, and director, Guitry was known for his wit, charm, and sophistication. His contributions to French cinema and theater made him a celebrated figure, admired by both the elite and the public.

The choice of Guitry as a muse for the perfume reflects the allure and glamour associated with the world of theater and cinema during the interwar period. Perfume played a significant role in the fashion and beauty culture of the time, serving as a symbol of elegance, sensuality, and luxury.

The quote attributed to Guitry, "Two things make women unforgettable, their tears & their perfume," captures the sentiment of the era, emphasizing the power of scent to evoke emotion and leave a lasting impression.

Although in the book Femmes de Papier, the author has noted that Jean Desprez was the regular perfumer for Sacha Guitry. The mention of Jean Desprez, the creator of the famous Bal à Versailles perfume, adds another layer to the story. Desprez's involvement suggests the close relationship between Guitry and the world of perfumery, further highlighting the intersection of art, celebrity, and commerce during this period.

Vanity Fair, 1931:

"Is Sacha Guitry a perfume or an actor or a playwright or all three?"

The Vanity Fair quote from 1931 reflects the multifaceted nature of Guitry's talent and persona, blurring the lines between his roles as an actor, playwright, and cultural icon. In many ways, Guitry embodied the spirit of the times, blending creativity, sophistication, and a hint of mystery.

Overall, the launch of "Le Parfum de Sacha Guitry" by Isabey in 1929 captures the essence of an era defined by artistic innovation, cultural dynamism, and the enduring allure of celebrity.

"Two things make women unforgettable, their tears & their perfume" -Sacha Guitry