The 1920s was a decade marked by significant cultural shifts and a heightened fascination in the West with the exoticism of the Orient. This period, often referred to as the "Roaring Twenties," was characterized by a spirit of liberation, exploration, and a keen interest in art, fashion, and literature. The West's fascination with the Orient was part of a broader trend of Orientalism, which romanticized and often misrepresented Eastern cultures. This fascination was reflected in various aspects of Western culture, from art and architecture to fashion and, notably, perfumery.
The name "Bleu de Chine" translates to "Blue of China" in English. This evocative name conjures images of the rich, vibrant blue tones associated with traditional Chinese ceramics and art. The color blue in Chinese culture often symbolizes immortality, healing, and tranquility. By choosing the name "Bleu de Chine," Parfums Isabey tapped into the allure and mystique of China, a land that represented a blend of ancient traditions and exotic splendor to Western audiences of the time.
"Bleu de Chine" is an ideal name for a perfume because it immediately transports the mind to a distant, captivating place. The name suggests a sense of luxury, depth, and sophistication, aligning perfectly with the qualities that many sought in a fine fragrance. The association with China hints at a blend of mysterious, exotic ingredients, creating an expectation of a unique and enchanting olfactory experience.
